FAEROLD
Branding: Visual Identity, Graphic Design.
In the past and until this day, women always wear thick layers of makeup to help themselves become more confident and perfect in the eyes of others at the same time concealing the fear of fading beauty by the time. It's completely
normal for a person's appearance to change as they age. But the prospect of these changes can cause a lot of fear and anxiety, sometimes it becomes an unwarranted fear.
Inspired by the phrase “Fear of getting old”. FAEROLD was born with the purpose of being a friend, a psychological support for women. As an office specializing in beauty care consulting, FAEROLD is the voice of modern women: Independent, beautiful, outside and humble inside strong. Targeting the middle and high-end customer segments, FEAROLD uses Macaroni colors are mixed with mysterious Black to bring a feeling of both modernity and luxury while French Rose color means full of happiness, praising eternal youth. The feeling of being a little mysterious, curious but peaceful, a little bit of lightness is the vibe that FAEROLD wants to give.
Hanoi, Vietnam | 2021.
The brand's logo uses a minimalist image like an arm that wants to embrace the owner of the goods, it is also the eye that sees the thoughts and feelings of the opposite person, expressing gratitude, knowledge and understanding of women's health and beauty.
In addition, FAEROLD also uses images of rounded rectangles at the top with the letter F at the beginning and the
letter D or logo mark at the end. It implies that people go through birth, aging, sickness and death, beauty fades over
the years, but we can completely help each other slow down the aging process, have reasonable regimens to improve.
The concept is used Neue Montreal and Charlevoix Pro typeface by Pangram Pangram Foundry.
THANK FOR WATCHING
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FEAROLD concept
Designed by Ha Phan Ng
